Are you a current professional organizing business owner wondering how to find clients for your home organizing business in 2023?
You could go the traditional route and stand on a street corner with a sign that says “Will organize your home,” but let’s face it, that’s not going to get you very far. So instead, we’ve got some modern methods that are much more effective.
So, put down your label maker and get ready to take some notes. We’re about to make finding clients for your professional organizing business as easy as color-coding your sock drawer. (Okay, maybe not THAT easy, but you get the idea.)
Below are 8 proven ways to find new home organizing clients for your business.
The list includes:
- Google Your Way to More Clients
- Utilize Social Media Platforms
- Advertise in Online Directories
- Get Referrals From Existing Clients
- Connect With Other Professional Organizers
- Show Up in Local Facebook Groups
- Build Local Referrals
- Utilize Old-School Methods
Let’s get started!
1. Google Your Way to More Clients
Nowadays, most people own a smartphone, laptop, tablet, or another device that gives them access to the World Wide Web.
When people search for information online, they’ll commonly use Google because it’s one of the top search engines worldwide. In fact, Google’s global search engine market share was 91.88% as of June 2022.
As a business owner, consider utilizing Google and its free tools to find clients for your professional organizing business.
Creating a Google Business Profile is an excellent way to position your business. It’s free and relatively easy to set up!
Once you’ve signed up, you can include the following details on your Google listing:
- Business name
- Phone Number
- Service Areas
- Website URL
- Appointment URL
- Business Description
- And More
Consider filling out your profile with as much detail and information allowed about your business.
Use the description to describe who you are, where you are located, and how you can help those seeking professional organizing services. Also, add authentic, relevant images of projects when possible.
Once you’ve fully filled out your profile, focus on generating new reviews. For example, have you had a few clients? Have you worked for any family and friends?
Consider asking them for a review, highlighting their experience working with you. Reviews can have a compounding effect on your online success and build credibility and legitimacy for your business.
Continue to update your listing regularly with new photos, reviews, offers, and updates for optimal success.
2. Utilize Social Media Platforms
Social Media isn’t only for connecting with friends and family anymore! It’s another free tool to market your home organizing business.
There are several popular social media platforms, such as
Consider creating a business page on each social media site and fill each out with your relevant business information.
Social media sites are very similar to other directory sites (Thumbtack, Yelp, FindMyOrganizer, etc.). Most allow you to fill out your profile with your business name, phone number, service areas, website URL, hours, photos, videos, and more.
You can also share before and after photos of your organizing projects, provide tips on home organization, and showcase your expertise in the field.
If used strategically, this valuable resource could increase your client base organically. I’d highly recommend using a mix of relevant photos, including actual photos of your work, photos of yourself and team members, and anything else that brings your identity and uniqueness forward.
Real photos perform much better than stock photos.
3. Advertise in Online Directories
Online directories can be a powerful online marketing tool for all stages of your professional organizing business.
You can find clients using online directories for businesses – such as
and more for paid advertising exposure.
Online directories are websites that provide a list of businesses, organizations, or individuals grouped by category or location. These directories act as a centralized database that users can access to find specific products or services they need.
In the context of a professional organizing business, online directories like Yelp, Thumbtack, TaskRabbit, and FindMyOrganizer.com can be effective tools for marketing and finding clients. These directories typically allow businesses to create a profile page with their contact information, description of services, and other relevant details.
Potential clients can search the directory based on their location or the type of service they need and then browse the profiles of different businesses to find one that meets their needs. In some cases, the directory may offer a paid advertising option for businesses to get more exposure and appear higher in search results.
We actively use Thumbtack to drive leads for our professional organizing business, and we’ve sold many jobs in the $500-$3,000 range from Thumbtack. We’ve also spent a lot of money on leads that never convert. But it’s all part of the game.
We created a guide on Thumbtack for Professional Organizers. Check it out!
By listing their business in an online directory, professional organizers can increase their online presence and visibility, leading to more inquiries and, ultimately, more clients.
Using these resources can give a nice boost to your overall online presence. Listing your business on directories, social media sites, Google, and more increases the likelihood of being found online for professional organizing by placing your business in front of potential customers.
4. Get Referrals From Existing Clients
Getting referrals from existing clients is one of the most effective ways to find new clients for your professional organizing business.
Satisfied clients are often happy to recommend your services to their friends, family, and colleagues. To encourage referrals, ensure you provide high-quality service every time and communicate regularly with your clients to ensure their needs are met.
You can also directly ask for referrals in person or through a follow-up email or survey.
Even if you’re just getting started, family and friends can be great resources for referrals. Let them know about your new business and the services you offer.
If you’re on social media, you likely have several followers or friends on various platforms who already know you or kind of know you.
Your followers on social media can also be a valuable resource for getting referrals for your professional organizing business when you’re getting started. Consider introducing and posting about your business on your personal social media accounts.
Consider offering discounts or other incentives for referring their friends and family to you.
Another way to encourage referrals is to create a referral program. This can be as simple as offering a discount or other incentive to existing clients for referring new clients to you.
Make sure to communicate the details of your referral program to your clients and promote it on your professional organizing website, social media channels, and email newsletter.
5. Connect With Other Professional Organizers
Networking with other professional organizers could also help you find clients. Although partnering up with your competitors may seem strange, it could benefit everyone involved.
For example, let’s say a client desires services that another professional organizer needs to provide.
They could easily refer that client to you, and you could return the favor.
If you were to network with strategic partners this way, it could be a win-win situation!
Making friends with other professional organizing business owners could also lead to learning more about the business and gaining tips on improving your craft.
Consider reaching out to others through a simple introductory email.
6. Show Up in Local Facebook Groups
Facebook groups provide another great way to improve your network while helping you market to local individuals.
For instance, you could post organization tips to local mom Facebook groups and advertise your services.
Additionally, there are plenty of Facebook groups for individuals moving to the community that you could join to find clients.
However, finding clients on Facebook groups can be tricky if you don’t read and follow the groups’ rules. For example, most organized Facebook groups will not allow spamming, and some won’t even allow you to post links to your website.
If you use this form of networking, seek out the rules and carefully follow them to remain an active member.
7. Build Local Referrals
Although online networking can be helpful, you should keep old-fashioned face-to-face connections.
Go to your community and meet with local realtors, interior designers, closet design companies, and other local business owners. Research local related business owners online and reach out to them.
Consider meeting them at a coffee shop and see if there would be a mutual connection for both parties.
These individuals may be happy to reach out to their customers and recommend your services, but this method works best if your business is deemed credible.
8. Utilize Old-School Methods
In the age of digital marketing, it’s easy to overlook the effectiveness of traditional print advertising. However, utilizing old-school methods such as flyers, brochures, and door hangers can be a great way to generate leads and promote your business to potential clients.
To make these print materials more compelling, consider including an enticing discount or special offer to incentivize potential clients to take action. Additionally, make sure to highlight the benefits of your services and provide clear contact information, such as a phone number and website, to make it easy for interested parties to get in touch.
It’s recommended to utilize a combination of old-school and digital marketing methods to support your marketing efforts.
Remember that finding clients for your professional organizing business doesn’t have to be as challenging as finally letting go of that shirt you haven’t worn since 1995. With these methods, you’ll fill up your client list faster than you can say “Marie Kondo.” Just remember to be patient and persistent.
Before you go
Finding clients for your professional organizing business is just one step. Launching and growing your business requires a lot of planning and execution. Learn how to launch your business with the right tools with our free checklist!