My Professional Organizer

Why Your Professional Organizer Website Design Sucks and How to Fix It

Why is website design for professional organizers so important?

In this post, I’ll share the common pitfalls organizers face with their websites and offer straightforward solutions to overcome them.

As a professional organizer, I’ve seen firsthand how a well-crafted website can drive leads and act as a 24/7 salesperson.

I’m skipping the fluff to focus on what truly works.

Let’s dive in!

Overloaded Website Design

Your website is cluttered!

Think about stepping into a room full of clutter. It’s overwhelming. Website visitors experience the same feeling when they land on a website overloaded with information.

A clean, organized layout free from clutter, long paragraphs of text, and annoying pop-ups can give website visitors a better user experience, ultimately leading to more leads.

I’ve learned over my 8+ years of building websites that less, if often more, and that’s definitely the case for professional organizing websites.

Poor Mobile Responsiveness

Your website doesn’t work well on mobile devices!

Most people will visit your website from a mobile device, so it’s imperative that it is mobile-friendly.

A responsive design adjusts to any screen size, ensuring a seamless experience for all users on any device.

Using Google Analytics and adjusted for the last 12 months, here is how people viewed my professional organizing website.  

  • Desktop – 33.3%
  • Tablet – 1.7%
  • Mobile – 65.1%

These statistics show that optimizing your website for mobile devices is essential in reaching and engaging with the majority.

When building a website, I like to start with designing the mobile version first, and this generally results in a seamless design on all devices.

Weak or Missing Call-to-Actions (CTA)

You don’t have enough ways for people to contact you.

I don’t need to see your website to know that you don’t have enough call-to-actions on your website. It’s an often overlooked element of professional organizing websites.

I understand why you might feel hesitant, but if your website doesn’t have a variety of call-to-actions, you’re likely missing out on more leads and revenue.

Every organizing website should have multiple ways to contact you. This includes:

  • Contact buttons (above the fold)
Call to Actions on an Organizing Website
  • Click to call buttons
Click to Call Website Buttons
  • Contact forms on your homepage and contact page, ideally visible as soon as you load your website.
Contact Form on a Website

CTAs steer your visitors to take the desired action. Do you want them to book a consultation, call you, or contact you online?

Let them know and make it as easy as possible to contact you.

Poor SEO Practices

Your website’s SEO sucks!

Potential clients search on Google for professional organizers approximately 4,400 times per month across the United States.

Search Volume for Professional Organizers

The demand for professional organizing services is growing, highlighting the need for an SEO strategy that targets the right keywords in your local area.

SEO for professional organizers involves optimizing your online presence to rank for the keywords your potential clients are searching for.

It enables you to draw in more clients within your service area, enhancing your visibility where it matters most.

By focusing on relevant local keywords, you attract visitors already looking for organizing services, significantly increasing the chances of converting them into paying clients.

Whether you’re just starting out or you’re an established professional organizer, improving your search engine optimization can be a game-changer.

To truly expand your reach and ensure a steady stream of inquiries, you need an effective digital channel that works around the clock every day of the year.

That’s where SEO steps in.

It’s not just about being found. It’s about being seen by the right people at the right time.

Slow Loading Times

Your website loads too slowly, and visitors are bouncing off your website.

Poor website speed immediately lowers your credibility and increases the likelihood of visitors bouncing to a competitor’s site.

Simple and fast websites are the winning formula for a good user experience and turning website visitors into new leads.

Minimizing heavy elements, correctly sizing your images, and investing in good hosting will increase your site’s speed.

I like using the following to test website load times:

Lack of Personal Touch

There’s zero personality on your website!

People do business with people, not websites. A lack of personal touch on your website can make it feel cold and impersonal, failing to create a connection with website visitors.

It’s important to highlight the face behind the business. Share your story, include a picture of yourself or your team, and let your personality shine.

Let your visitors know why you’re passionate about organizing and how you can help them.

A personal touch can help build trust and credibility and make visitors feel more comfortable contacting you.

Poor Image Quality & Use of Stock Photos

Your images aren’t very good, or you’re likely using stock photos.

As the saying goes, ‘a picture is worth a thousand words.’

However, blurry or irrelevant images on your website can misrepresent your business.

I often see many organizers use stock photos as they aren’t comfortable using their work as the photos on their website.

Don’t overthink this. Plenty of before and after templates on Canva can be downloaded and used on your website.

Before and After Pantry Organizing Photos

Use high-resolution, relevant images that convey professionalism and give a glimpse into the quality of the work you do.

Images can also break up text, making your content more digestible.

Lack of Testimonials or Reviews

Your website doesn’t have any reviews or positive words from previous clients.

We all know the power of word-of-mouth marketing. Testimonials and reviews are the online equivalent of that.

Online reviews build credibility and help convert website visitors into leads.

Notice the trend. Credibility is a common factor in a successful website.

Highlight positive feedback and success stories from previous clients. Nothing builds trust and credibility like hearing from satisfied clients.

So, please don’t be shy about asking for testimonials and proudly display them on your website.

Inconsistent Branding & Clashing Colors and Fonts

Your website’s branding, typography, and colors are all over the place!

Have you ever navigated a website where each page appeared as a separate entity?

Inconsistent branding can confuse visitors, and a chaotic mix of colors and fonts can distract from your message.

I use the following tools to generate company colors and typography when working on a new website.

Maintain a consistent look and feel across all pages. Choose a mix of colors and fonts that reflect your brand and are easy on the eyes.

Choosing the Right Content Management System (CMS)

Lastly, the platform you use to build your website can drastically improve its performance.

I’m a big believer in WordPress. I use it for every website, and I highly recommend it.

It does have a bit of a learning curve, but there are plenty of YouTube videos that can walk you through building a website step by step.

If I weren’t going to use WordPress, I would use Squarespace, but then again, I would highly recommend using WordPress if possible.

There are many other website platforms out there, but if you’re serious about your organizing business and plan on doing this for the foreseeable future, WordPress is my recommendation.

Need Help Building a Legit Website for Your Organizing Business?

You don’t have to do it alone!

My name is Aaron Traub. I’ve been building websites for local businesses and professional organizers for 8+ years. I’m also a professional organizer.

Our organizing websites have generated hundreds of thousands in revenue without paying for ads, and I can help you do it, too!

If you’re ready to grow your organizing business and improve your online credibility, message me to schedule a quick call.

Websites starting at $1,500.

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Aaron Traub

Aaron Traub

Aaron Traub is a digital marketer, consultant, and professional organizer located in New Orleans, LA. Aaron is a co-owner of My Professional Organizer. Born in Dallas, TX, Aaron went to the University of Loyola New Orleans and graduated with a bachelor's degree in business marketing. When he isn't working, he's either hanging outside with his girlfriend and dog or working out at the gym.
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