My Professional Organizer

Professional Organizer Marketing Strategies That Work in 2024 (Ranked Best to Worst)

Want to know which marketing strategies work best for professional organizers these days?

I’ve done all the work for you, and I’m here to share which marketing channels have worked the best and the worst for our organizing business.

Let’s jump in.

Get Referrals from Existing Clients

If you’re just getting started, you might roll your eyes at my first choice. However, referrals are easily our number one source of new leads.

Finding and serving clients takes time, but providing excellent service is a great way to generate recurring leads for an organizing business.

Yes, previous clients may seek your help in other areas of their homes, but routine follow-ups are a great way to reestablish that conversation.

I can’t tell you how many times I’ve texted a previous client asking if they need more help, and they respond, “Yes! I’ve been meaning to reach out to you about so and so“.

I like to say, “Your best customers are your current customers.” 

So don’t neglect your current clients!

Build a Website to Convert Traffic into Leads

Professional Organizing Website Homepage

Believe it or not, there is a right way to build a website.

A website should build trust and be a 24/7 salesperson that converts new visitors into leads. It’s the marketing hub that funnels online and offline traffic to you.

Your website is your most important marketing channel, so it’s important that it’s done right.

It’s important that you share:

  • the many reasons why someone might contact you
  • a list or breakdown of the services you offer
  • contact information and multiple ways to contact you (call buttons and forms)
  • High-quality images and before and afters (no stock photos)
  • where you serve clients

I like to include numerous calls to action or multiple ways for potential clients to contact me.

This includes buttons and forms where they make the most sense. I like to always include two buttons, one in the middle of the page and one in the top right corner.

I also recommend adding a contact form at the very top or bottom of my home page to give visitors multiple ways to contact you.

Your website is your most important marketing asset and the one platform you truly own, so it’s important it’s done well.

I recommend WordPress or SquareSpace for building your website.

If you don’t feel like building a high-performing site yourself or don’t have the time, I’d love to help. I build websites for pro organizers with affordable payment plans so that you can get the same great website but at a cheap monthly price.

Optimize Your Website to Show Up for Local Searches

A website alone is a great way to build trust and credibility and convert visitors, but without optimizing it to show up on search engines like Google, you’re missing out on a ton of qualified traffic.

This is commonly referred to as SEO (Search Engine Optimization). This is the process of improving your website so that you show up for searches such as:

  • professional organizer near me
  • professional organizer “your city”
  • home organizer “your city”
  • And many more
Organizing Search Results Snapshot

This is done by improving your website’s relevancy for these keyphrases by including relevant keywords in your website’s title tag, meta description, Heading 1, first sentence, and a variation of the primary keyword in your first Heading 2.

This is also paired with your Google Business Profile. A fully filled-out listing paired with an optimized website can go a long way.

SEO is our second largest source of new leads and my favorite.

The quality of leads is generally of the highest quality as you are positioning your business at the top of where potential clients are actively searching for organizing services.

More information about improving your website’s SEO can be found on our SEO for professional organizers post.

Posting in Local Facebook Groups

We started posting about our organizing services in local Facebook groups over a year ago, and it’s been a huge driver of leads!

The trick with this one is to come across as personable as possible without being overly salesly.

We like to include a main photo of us and our team, followed by many photos of our work in various areas of the home.

Local Facebook Group Post

We created a Google Spreadsheet to list every local Facebook group by city, with columns for when we’re allowed to post and promote our business and a link directly to the group.

Facebook Groups Marketing Spreadsheet Example

If this is something you’d be interested in in your area, we offer a Facebook group marketing service. Message us, and we will let you know what this includes.

I can’t begin to explain how many leads this has brought us!

However, I will say that when posting in local Facebook groups, you will get some bad leads who simply can’t afford your services, but it’s a numbers game.

It’s also a great way to stay top of mind in the community.

We’ve had many clients find us this way but also shout us out underneath our posts about how we’ve helped them, which builds our credibility.

Build Referral Sources From Other Local Businesses

Many local businesses work with our type of clients. Realtors, interior designers, movers, and more are happy to send you referrals to help facilitate their services.

Last week, we contacted a realtor who referred us to her clients, resulting in a project worth over $4,000!

To begin this process, I recommend creating a Google Spreadsheet and listing the contact information for these local businesses.

Once you have a sizable list broken down by industry, begin manually reaching out to them on the platform of your choice.

Our preferred methods are email or Instagram DM’s.

The trick is to find out what’s in it for them and relay that in your outreach message.

For realtors, for example, professional organizers can help prepare a home for showings or professional photos by removing clutter and organizing various areas.

Make it known what you do in a short and sweet message, and understand that this is also a numbers game.

It only takes a few solid referral sources to make a big difference and drive leads to your home organizing business.

Start And Grow An Email List

An email list is a great way to stay top of mind and drive routine leads to your professional organizing business.

I won’t lie. Building a solid email list does take time, but it’s a great way to touch base with prospective clients who have shown interest in the past or clients who have worked with you before.

Our website has a basic automation that automatically adds every contact form submission’s name and email to our email list.

We like to share value in any way that we can. We’ll share updates bi-weekly about our services, our team, or anything else that our prospective clients might find valuable.

I recommend not overthinking it and using it as a marketing channel to stay at the top of my mind.

Posting Organically on Social Media Platforms

I see many seasoned professional organizers suggest posting on social media to attract clients; however, in my experience, we’ve had little luck with this method.

The algorithms on these platforms limit your reach organically. Only a fraction of your following will see your posts when you make a post, making it harder to speak with your audience.

This is done to incentivize paid advertising (how they make their money).

This is not to say we haven’t gotten leads this way, but it’s definitely not a big lead generator for us.

We like to use social media platforms to show that we’re an active business and a portfolio of our work.

Advertise with Google Ads

We actively use advertising with Google Ads, but it’s not my favorite way to generate leads.

Google Ads allows you to bid on keywords prospective clients search for every day. It’s the fastest way to the top of the search results, but it does require a budget.

Once your ads are set up, you get charged any time a user clicks on your ad.

Google Ads Example for a Professional Organizer

There are many reasons to leverage Google Ads, including:

  • Show up at the top of local search results on Google
  • Highly qualified leads
  • Generate leads quickly

Google Ads can work well, but they do not have my highest recommendation. I much prefer organic forms of marketing that don’t require a sizeable ad budget to generate leads.

Advertise on Thumbtack

Where to begin?

Last year, Thumbtack was a great marketing channel for us, and it was toe-to-toe with the leads we got from Facebook groups.

However, things have changed. At the end of 2023, Thumbtack introduced a new feature, “Instant Booking,” that changed everything.

Lead costs doubled, the number of leads decreased, and the quality of leads decreased as well.

I’m not saying it’s worthless, but be cautious, as things can quickly get expensive.

Final Thoughts

Running a successful organizing business requires a marketing plan to drive consistent leads and sales.

There’s no way around it. But the good news is that leads are everywhere!

It just requires time invested and getting yourself out there.

There are other ways of attracting leads, but these have worked best for us to reach our target audience.

In the future, we plan to experiment with the following lead sources:

  • Door hangers
  • Dropping off flyers at senior centers, realty offices, etc
  • Asking apartment complexes to include our flyers/marketing materials in their welcome packets
  • And more!

Using these exact marketing strategies, I’ve grown my organizing business to multiple six figures, and I know you can do it, too!

If you have any questions or would like to schedule a call about how I can help with your marketing strategy, I would love to help.

Feel free to send me a message today to schedule a call.

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Aaron Traub

Aaron Traub is a digital marketer, consultant, and professional organizer located in New Orleans, LA. Aaron is a co-owner of My Professional Organizer. Born in Dallas, TX, Aaron went to the University of Loyola New Orleans and graduated with a bachelor's degree in business marketing. When he isn't working, he's either hanging outside with his girlfriend and dog or working out at the gym.
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